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Generate valid JSON-LD structured data for the four schema types worth bothering with — Article, FAQ, HowTo, and Product. Copy-paste ready.
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Drop the output inside a <script type="application/ld+json"> tag in your page's <head>. Test it with Google's Rich Results Test.
Structured data is a small block of JSON that tells search engines what a page is about. The page already has the content — schema removes any ambiguity about which piece of that content is the headline, the author, the price, or the answer to a question.
When the markup is correct, Google can show rich results: star ratings, FAQ accordions, recipe cards, product carousels, the breadcrumb path. Rich results take up more vertical space in the SERP, which means more clicks at the same ranking position.
Schema isn't a ranking factor on its own. But pages with valid markup tend to outperform identical pages without it — because the SERP listing itself is more compelling.
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