The before
Thabo's agency needed fresh concepts for hotels, tours, and seasonal packages. One AI model produced usable copy, but the ideas often needed more contrast before client review.
The turning point
The team uses MultipleChat to compare campaign angles, generate image concepts, and ask another model to challenge whether the idea matches the traveler segment.
"We use it to get more than one creative route on the table fast."
The after
Client pitches now include stronger options and clearer rationale. The agency still selects and edits the final creative direction.
What they used
Compare mode
Generate several campaign angles at once.
Image generation
Explore visual concepts before production.
AI-Team review
Check whether ideas match the target traveler.
South Africa
Travel marketing
Image generation