The before
Alicia's team had product launches every month, but the creative brief often stayed too abstract until photography started. That made feedback slow and expensive.
The turning point
She uses MultipleChat image generation to explore ad compositions, seasonal themes, and lifestyle directions. The team compares options, chooses the strongest route, and gives production a clearer brief.
"We use generated images to decide direction before we spend real production time."
The after
Final assets are still made by the brand team, but the early creative conversation is faster and more concrete.
What they used
Image generation
Explore lifestyle and campaign directions.
Prompt variants
Compare visual styles before choosing one.
Creative brief
Turn selected concepts into production guidance.
Image generation
Ecommerce
Ad concepts