The before
Claire's team needed to show clients visual direction early, but mood boards took time and often felt too generic. They needed fast, rough images that could communicate lighting, composition, and tone before production design began.
The turning point
MultipleChat helps Claire generate visual routes, compare prompt variations, and refine the best direction. She uses image generation for exploration, not final brand identity, then brings the chosen direction back into her design workflow.
"Image generation gives us something specific to discuss before we commit design hours."
The after
Client reviews are more concrete. Instead of debating abstract adjectives, the team can react to visual options and decide what should move forward.
What they used
Image generation
Create fast visual directions from prompt briefs.
Prompt comparison
Test different art direction language side by side.
Creative workflow
Use generated images as exploration material.