Microcopy & Labels
Button text, form labels, placeholder copy and UI text for clarity and conversion.
3 Prompts
PROMPT 01
Button Copy & CTA Variants
Rewrite these button/CTA texts to be more action-oriented, specific, and conversion-friendly: [list current button texts]. For each, provide 3 alternatives that clarify what happens when clicked, use active verbs, and reflect the benefit to the user. Avoid: 'Submit', 'Click Here', 'Learn More' as stand-alone CTAs without context.
CTA Copy
Buttons
PROMPT 02
Form Copy Optimisation
Improve the copy for this form: [describe form — purpose, fields, current labels, error messages, and helper text]. Rewrite: field labels (clear and task-focused), placeholder text (real examples, not repeated labels), helper text (anticipate questions, reduce errors), validation error messages (specific and actionable), and the submit button. Show before/after for each element.
Form Copy
Labels
PROMPT 03
Navigation & Label Audit
Audit the navigation labels for [product/website]: [list current nav items]. For each label: assess clarity and user-language fit, identify any internal jargon or ambiguous terms, and suggest a plain-language alternative. Then recommend the overall information architecture (groupings and hierarchy) based on typical user mental models for [product type].
Navigation
IA
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