Brand Strategy
Positioning, messaging frameworks, value propositions and tone of voice.
4 Prompts
PROMPT 01
Brand Positioning Statement
Develop a brand positioning statement for [brand] using this framework: For [target customer] who [need/opportunity], [brand name] is the [market category] that [key benefit] because [reason to believe]. Then create 3 alternative versions with different emphasis.
Positioning
Strategy
PROMPT 02
Tone of Voice Guide
Create a tone of voice guide for [brand]. Include: 4 core personality traits (with do/don't examples), vocabulary to use and avoid, sample rewrites of 5 generic statements in brand voice, and guidance for different contexts (social, email, support, ads).
Tone of Voice
Branding
PROMPT 03
Value Proposition Canvas
Complete a Value Proposition Canvas for [product/service]. Customer profile: list the top 3 customer jobs (functional, social, emotional), 5 customer pains (ranked by severity), and 5 customer gains (ranked by importance). Value map: describe how the product creates gains, relieves pains, and which jobs it addresses. Identify the fit score.
Value Proposition
Canvas
PROMPT 04
Competitor Messaging Teardown
Analyse the marketing messaging of [competitor 1], [competitor 2], and [competitor 3] in the [industry]. For each: summarise their positioning, primary audience, hero claim, proof points, and tone. Then identify: gaps in the market none of them own, differentiation opportunities for [your brand], and 3 messaging angles worth testing.
Competitive Analysis
Positioning
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