Marketing Prompts

Write a creative brief for an influencer/creator campaign for [brand/product]. Include: campaign objective, brand background (2-3 sentences), key message and mandatory talking points, content format and platform, dos and don'ts, deliverables (number of posts, stories, video length), timeline, and approval process. Tone: collaborative, not prescriptive.

Write a personalised outreach DM to a [niche] content creator with [X] followers for a potential paid partnership with [brand]. Mention something specific about their content: [reference]. Briefly introduce the brand, indicate it's a paid opportunity, and suggest a low-friction next step. Keep it under 100 words — natural and peer-to-peer.

Create a UGC (user-generated content) brief for creators making content about [product]. Include: hook ideas (3 angles to try), product benefits to highlight, authentic usage scenarios, what NOT to say, call to action, and hashtags/tagging instructions. The brief should produce content that feels organic, not scripted.

Write an email pitch to invite [target audience: bloggers/YouTubers/podcast hosts] to join [brand]'s affiliate programme. Include: brief brand introduction, commission structure ([X]%), cookie window, average order value, creative assets available, and how to sign up. Emphasise the fit between their audience and our product.

Analyse the performance of our recent influencer campaign. Data: [list creators, platforms, impressions, engagements, link clicks, promo code uses, revenue attributed]. Calculate: CPM, engagement rate, cost per click, conversion rate, and ROAS for each creator. Identify the top performer and explain why. Recommend which creators to re-engage and at what investment level.