Google Ads
PPC campaigns, ad copy, bidding strategies and Quality Score optimisation.
6 Prompts
PROMPT 01
Search Ad Copy — 3 Variations
Write 3 Google Search Ad variations for [product/service]. Include a Responsive Search Ad with 5 headlines (max 30 chars each) and 3 descriptions (max 90 chars each). Focus on the primary benefit: [benefit]. Include a strong CTA and the keyword [main keyword] in at least 2 headlines.
PPC
Search Ads
RSA
PROMPT 02
Performance Max Asset Group
Create a complete Performance Max asset group for [product]. Include: 5 headlines, 5 long headlines, 5 descriptions, 5 image ad text suggestions, and a call-to-action. Target audience: [audience]. Key USP: [USP].
PMax
Asset Group
PROMPT 03
Negative Keyword List
Generate a comprehensive negative keyword list for a Google Ads campaign promoting [product/service] in the [industry] space. Include irrelevant intent keywords, competitor terms to exclude, and informational queries that won't convert.
Keywords
PPC
PROMPT 04
Ad Extension Copy
Write Google Ads extensions for [business]: 4 sitelink extensions (title + 2-line description each), 6 callout extensions, 4 structured snippet headers with 5 values each.
Extensions
PPC
PROMPT 05
Quality Score Improvement Plan
Analyse the following ad group for Quality Score issues: Keyword: [keyword], Ad copy: [current ad], Landing page headline: [LP headline]. Identify the relevance gaps and provide a step-by-step improvement plan.
Quality Score
Optimisation
PROMPT 06
RLSA Strategy
Develop a remarketing list for search ads (RLSA) strategy for [e-commerce/lead-gen business]. Define 5 audience segments, recommended bid adjustments for each, and tailored ad copy variations.
RLSA
Remarketing
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